A Masterclass In Cultural Hacking

It's an unusually overcast day in Madrid, but the grey weather hasn't dampened the atmosphere at Café Comercial, where YSL Beauty is hosting its first-ever Block Party.

Part event, part cultural statement, the Block Party is a masterclass in how a beauty house can shape — and be shaped by — the culture around it.

A masterclass in cultural hacking.

The first of a series of curated events, with instalments to come in New York and London.